Pete Johnson, Co-Founder of Lasso MD, joins us to chat about dental marketing. He shares how to successfully market your dental practice to new patients, and utilize software to verify the results.
Fun fact, Pete is an expert at catching food in his mouth. Guess what game we will be playing next time we run into Pete at a show.
Pete Johnson is an entrepreneur, video marketing expert, and professional storyteller. He has spent all of his career in sales & marketing, with the last 9 of those years specifically focused on the dental industry. He has held multiple leadership positions at both boutique and large dental marketing agencies.
In early 2018, Pete cofounded Lasso and set out on a mission to disrupt the dental industry. His company focuses on the use of custom video to build authentic online experiences and engaging marketing campaigns. Lasso also has a software integration that allows practices to measure and verify the success of their marketing in real-time.
Pete grew up in sunny San Diego, where the “surf meets the turf”. Pete played competitive sports all through college, where he learned the value of teamwork and developed his leadership skills. Pete is an avid Los Angeles Lakers fan (RIP KOBE). He has a 7 year old daughter Riley, whom he loves spending time with at the beach and coaching her softball team.
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